Travel.com.au’s brand manager, Lisa Ferrari, has noted that the firm (and internet-based travel agency) has received more and more bookings for experiences based off of the beaten track, particularly over 2009. Ferrari puts it down to the increase in supply of adventure holidays, with more and more adventure travel companies offering far flung destinations and extreme activities.

European destinations are still popular, but are used more as a spring board than an ultimate destination. South African and Canadian destinations have also experienced a rise in popularity of over 20%, since last year.

Source: News.com.au